What I did

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As the Social Media Manager for Play-Well Teknologies, I worked to engage our audience by taking UGC (user-generated content) and reposting it on our feed (with credit.) By guaranteeing that our audience knew we were watching and cared I began to build a community of parents and Play-Well alumni that trusted and liked our brand, like a friend. I began to expand this campaign by integrating these posts into Instagram stories, building a community through a Facebook group, and working with micro and macro influencers in our camp areas to expand brand identity through a LEGO bowtie campaign.